Africa / Capacity Strengthening / CapDev / CCAFS / Countries / Drylands / DRYLANDSCRP / East Africa / Ethiopia / IBLI / ILRI / Insurance / Kenya / Livestock / Pastoralism / SLS

Gamification and mLearning, effective pedagogic tools in livestock insurance

A pastoralist family checks their photo. Borana, Ethiopia (photo credit: ILRI\Zerihun Sewunet).

A pastoralist family checks their photo. Borana, Ethiopia (photo credit: ILRI\Zerihun Sewunet).

Despite numerous training programs delivered by governmental and non-government organizations in the arid and semi-arid land areas of Kenya and Ethiopia, little research has focused what forms of training are most effective and with which audiences. It is generally believed that mobile learning will be an effective pedagogic tool, given the high levels of mobile phone penetration in Kenya and the need to reinforce knowledge classroom-acquired knowledge through repetition over time.

For more information, see ILRI capacity development brief 4, Gamification and mLearning in the Index-Based Livestock Insurance project

The Index-Based Livestock Insurance (IBLI) project of the International Livestock Research Institute (ILRI) is addressing this need by conducting a randomized control trial (RCT) of an mLearning program for private sector sales agents of the IBLI product. This approach was taken after it was discovered that misinformation spread by agents selling the IBLI product—through private sector insurance agencies—risked damaging the reputation of a new product new before it reached critical mass.

One of the solutions currently being tested involves the use of mLearning combined with ‘gamification’ and financial incentives. mLearning involves the use of mobile devices as a learning platform—set to take off in Kenya where mobile phone penetration was 83.9 percent. The trials seek to establish the comparative utility of financial and gamification incentives to motivate the targeted learners to follow a sequence of micro-lessons reinforcing previous learning.

IBLI worked academics from the University of California, San Diego (UCSD), to develop a simple mLearning training program consisting of micro-lessons that could be conveniently read by ILRI agents. Prior to the August-September 2015 sales window, the mLearning app—the Pocket IBLT—was installed on the agents’ phone to trial the utility of the approach. To assess agent comprehension and motivate participation, each mLearning micro-lesson includes a simple quiz connected to a central server. Various alternative incentive structures are being trialled, including financial incentives and gamification.

For more information, see ILRI capacity development brief 4, Gamification and mLearning in the Index-Based Livestock Insurance project

This brief was published as part of an internal ‘capacity development’ week at ILRI in December 2015.

See all the ILRI capacity development briefs

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s